Several sellers are taking advantage of the loopholes that help them boost the ratings on their products. Several products on Amazon have suspicious ratings based on the description and the images of the product displayed on the website. Sellers are using a gift-card approach to entice customers into giving them five stars. Since there are no strict regulations for customers to review the product, it is difficult for Amazon to monitor fake reviews posted under the products. Customers rate the products highly to claim their rewards, unseeing its impact on future buyers.